삼양 | 내부 실적 데이터

Sell Type

Product

기간

Region

순매출 Net Sales+18.2% YoY

9,462억

Target: 13,643억

진척률69.3%

Gap: -4,181억 · 30.7% remaining

영업이익 Op. Profit+21.4% YoY

1,516억

Target: 2,000억

진척률75.8%

Gap: -484억 · 24.2% remaining

영업이익률▲ 0.4%p

16.0%

Target: 14.7% · LY: 15.6%

vs Target초과달성

Target +1.3%p 초과

월평균 Avg / MonthOn Track

1,183억

Monthly Target: 1,137억

vs Monthly Tgt+4.1%

8개월 연속 Target 달성

월별 순매출 · Monthly Net Sales

Jan–Dec 2026 · 억원 · Actual vs Target

Actual ≥ Target

Actual < Target

Forecast

Target

순매출 Gap 분석

Monthly Actual vs Target

영업이익 · Operating Profit

Jan–Dec 2026 · 억원 · Actual vs Target

Actual ≥ Target

Actual < Target

Forecast

Target

영업이익 Gap 분석

Monthly OP vs Target

권역별 매출

불닭 글로벌 권역 / 국가별 순매출 · YTD 2026 · 억원

Flavor 순매출 비중

YTD · Top 8 Flavors

Geography

Period

Channel

Global Instant Noodle Market · MAT Aug 2026

① 전체 시장 규모 & ② 삼양 매출MARKET SIZE

전체 시장 (금액)+7.6%

$48.2B

LY: $44.8B · Global USD

Market GrowthExpanding ↑

전체 시장 (볼륨)+6.6%

128.4B pcs

LY: 120.5B pcs · Global

Volume Growth+6.6% YoY

삼양 매출 (금액)+34%

$3.2B

Target: $3.5B · LY: $2.4B

진척률91.4%

Gap: -$0.3B · 8.6% remaining

삼양 매출 (볼륨)+29%

8.6억개

Target: 9.5억개 · LY: 6.7억개

진척률90.5%

Gap: -0.9억개 · 9.5% remaining

③ Market ShareCOMPETITIVE

Global Instant Noodle · Market Share (Value %)

MAT Aug 2026 · Nielsen Retail Measurement

Market Share 도넛

Value Share % breakdown

Samyang Share 추이

2021–2026 · Global Value %

④ 취급율 Distribution · ⑤ 평균가격 ASPDIST · PRICE

Numeric Distribution+4.2%p

68.4%

Target: 72.0% · LY: 64.2%

vs Target95.0%

Gap: -3.6%p to Target

Weighted Distribution+6.1%p

82.7%

Target: 85.0% · LY: 76.6%

vs Target97.3%

Gap: -2.3%p to Target

ASP 평균 판매가 (KRW)+3.8%

3,720원

Target: 3,650원 · LY: 3,584원

vs Target초과달성

ASP Target 초과

ASP Global Avg (USD)+1.2%

$4.6/unit

Category avg: $3.2 · Premium +44%

Price PositioningPremium Tier

vs Category avg ($3.2)

⑥ Distribution Channel Breakdown · ⑧ 채널별 비중DISTRIBUTION MIX

Distribution Channel Mix · Nielsen 집계 유통 경로

YTD 2026 · Value % · vs LY · Nielsen Retail Measurement

Distribution Mix 추이

2023–2026 · 채널 비중 변화

⑨ Top SKU RankingTOTAL MARKET · ALL BRANDS

Top 15 SKU · 매출 기준 YTD 2026 · Total Market

Global Nielsen Retail · 삼양 + 경쟁사 전체 · USD M

Brand:

① TikTok / Instagram · 콘텐츠 뷰 KPI40억 VIEW TARGET

불닭 누적 뷰수 KPI Tracker

2026 연간 목표 · 40억 뷰 · 콘텐츠 유형별

28.6억

/ 40억 목표

71.5% 달성

Gap: 11.4억뷰 remaining

자사 제작 콘텐츠

5.2억 18.2%

UGC (User Generated)

20.0억 69.9%

Paid Contents

3.4억 11.9%

KPI Progress71.5%

콘텐츠 유형별 상세

자사 제작 · UGC · Paid · YTD 목표 대비

자사 제작 콘텐츠 (Brand Owned)

5.2억뷰목표 8억 · 65%

UGC (User Generated Content)

20.0억뷰목표 27억 · 74%

Paid Contents (인플루언서 · 광고)

3.4억뷰목표 5억 · 68%

Platform Breakdown

TikTok vs Instagram · 누적 뷰수

📱

TikTok

18.4억

64.3% · Target: 26억

📸

Instagram

10.2억

35.7% · Target: 14억

Monthly View Trend (억)

② 글로벌 SNS Engagement % TrackingENGAGEMENT

TikTok Engagement Rate+0.8%p

8.4%

Target: 7.0% · Industry avg: 4.2%

vs Target초과달성

Industry avg 2배 초과

Instagram Engagement Rate+1.2%p

6.2%

Target: 5.5% · Industry avg: 2.8%

vs Target초과달성

Target +0.7%p 초과

TikTok Followers+28% YoY

4.8M

Target: 5.0M · LY: 3.75M

진척률96.0%

Gap: -0.2M to Target

Instagram Followers+35% YoY

3.2M

Target: 3.5M · LY: 2.37M

진척률91.4%

Gap: -0.3M to Target

📱 TikTok Engagement 상세

불닭 콘텐츠 기준 · YTD 2026

Engagement Rate8.4%

평균 좋아요 / 포스팅142,000 (Likes Rate 6.2%)

평균 댓글수 / 포스팅8,400 (Comment Rate 0.37%)

평균 공유수 / 포스팅22,600 (Share Rate 0.99%)

평균 저장수 / 포스팅31,200 (Save Rate 1.36%)

평균 시청 지속시간 (Avg Watch Time)18.4초

📸 Instagram Engagement 상세

불닭 콘텐츠 기준 · YTD 2026

Engagement Rate6.2%

평균 좋아요 / 포스팅68,400 (Likes Rate 4.8%)

평균 댓글수 / 포스팅3,200 (Comment Rate 0.22%)

평균 공유수 / 포스팅12,100 (Share Rate 0.85%)

평균 저장수 / 포스팅19,800 (Save Rate 1.39%)

Story 조회율 (Story View Rate)48.6%

③ #Buldak 해시태그 트래킹

TikTok + Instagram · 포스팅수 & 뷰수

📱 TikTok Hashtags · Post Count

#buldak12.4M posts

#불닭8.6M posts

#불닭볶음면4.2M posts

#buldakramen3.8M posts

총 해시태그 포스팅: 29.0M posts

📸 Instagram Hashtags

#buldak8.2M posts

#buldakramen4.6M posts

#불닭2.8M posts

#firenoodle1.9M posts

총 포스팅: 17.5M posts

Market

Wave

Target

① Brand FunnelBRAND HEALTH · Q3 2026

Brand Funnel · 불닭 (Buldak) Global

Q3 2026 Wave · Aided 기준 · n=5,000

Funnel vs Target

2026 연간 Target 진척률

Funnel Trend YoY

2023–2026 변화

② Share of Voice %SOV · MEDIA + DIGITAL

Share of Voice · Global Instant Noodle

YTD 2026 · Media + Digital 통합 SOV

SOV 추이

2022–2026 · Samyang vs #1

SOV by Platform

채널별 Share of Voice

Brand Health 항목별 추이METRIC TRENDS · 2023–2026

Awareness (인지도) 추이

Aided Awareness % · Target: 80%

Ever Tried (경험율) 추이

Ever Tried % · Target: 55%

Past 6M Penetration 추이

6개월 침투율 % · Target: 36%

Past 3M Penetration 추이

3개월 침투율 % · Target: 25%

Main User (주이용자) 추이

Main User % · Target: 15%